Hijacking the Voice of the Customer
Presented by Gerry Katz, Executive Vice President, Applied Marketing Science
Thursday, April 18, 2013
5:00 - 6:00 p.m.
Regional Learning Alliance at Cranberry Woods
5:00 - 6:00 p.m.
Regional Learning Alliance at Cranberry Woods
For some time, the definition of the Voice of the
Customer (VOC) has been stretched, diluted, and some would even say
hijacked, in ways both good and bad.
Gerry Katz, Executive Vice President at Applied Marketing
Science, will discuss all of the misconceptions and mis-definitions
about VOC, and then will set the record straight by explaining: where
VOC came from; its critical role in New Product Development; and some of
the tried and true ways it has been gathered and used over the years.
Finally, we will look at some of the new methods for gathering VOC data
such as Web Scraping, Text Analytics, and the use of Social Media.
Follow the event live tonight @PDMApittsburgh
#HijackingVOC
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