Join us June 3rd at Shadyside Courtyard Marriott
The June Innovation Forum
- The Power Of Adjacency: Growth Strategies In Your Backyard, presented by
Mark Carr, Managing Partner at South Street Strategy Group - will be held on
June 3rd at the Courtyard Marriott in Shadyside.
Identifying and exploiting new
opportunities for growth is a constant point of tension for companies. Yet in
this never ending quest for growth, many business strategists fail to see the
opportunities that are right in their backyards - customer or capability
adjacencies that are very natural extensions of their current strategies. An
adjacency-based approach to growth has the benefit of leveraging business
assets that already exist, but it does come with risks. For example, strategies
that are too far afield from your core offerings - and thus with weak linkages
- are likely to fail.
In this presentation, you will
hear best practices in embedding an innovation culture into an organization
through a structured approach of defining, scoping and exploiting adjacencies
that can build a long-term pipeline of opportunities for growth. You will walk
away from this session being able to:
- Apply several methods for leveraging adjacencies in your own organization
- Understand how to evaluate and prioritize the best adjacencies for growth
- Identify the key issues required to succeed with adjacencies and the risks to watch out for
- Learn from case studies that demonstrate how a successful adjacency strategy can be developed and implemented.
Watch your email, or find us on LinkedIn http://bit.ly/PDMAInnovate and
Twitter @PDMApittsburgh for
event updates.
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