Monday, December 23, 2013

Recommended Readings – Top 2013 Picks From PDMA Pittsburgh Board Members



Articles




Important ideas that attack problems that are complex and invisible to most people tend to get stalled.  Using examples from the medical field, Gawande explains why social processes are the key to getting good ideas to spread.  Using door-to-door and person-to-person approaches are more effective than mass media information campaigns.  Assigning mentors to work with inexperienced employees and customers is another great way to successfully accelerate the pace of innovation.




This article examines ways that Google's Human Resources Department, known as People Operations, uses analytics to create a more productive and innovative culture.  The article highlights the statistic that shows how Google's analytical team demonstrated that their top technologists can perform up to 300 times better than the average employee!  This shows how important employee attraction and retention is for sustained success.  Google is now using big data to try to determine what makes a high-performing team.  To be successful, it will become increasingly important in the future for all HR functions in SMEs and large companies to develop this analytical competency that Google is establishing.




Andrew Smart makes a compelling case about how a strict top-down, planning-oriented company can smother growth and innovation.  He uses the example of ants, which are one of the most successful species on the planet, to show how “leaderless” colonies learn and flourish.  Randomness is anathema to the standardization mantra permeating most large industrial organization.  Yet, the author believes it is a key element for new learning.  We learn more as people and organizations when we are surprised.  Control oriented companies will slow innovation and become victimized by smaller, more agile competitors.




Amazon is one of the most innovative companies in the world due in large part to the leadership of Jeff Bezos.  This article compiles several nuggets of wisdom that can apply to any business.  It’s clear from the quotations cited in this article that long-term thinking and customer centricity are two important themes to Amazon’s success.  One of the great quotes you’ll read in the article is… “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we are successful:  Put the customer first.  Invent.  And be patient.”



Books




This book has been described as the Moneyball book for soccer.  It illustrates how some professional soccer teams are using big data and analytics to improve the performance of their clubs.  The statistical analysis challenges some of the sport’s conventional wisdom such as the importance of ball control, which is not as critical as limiting turnovers in the defensive end of the field.  The most important lesson from the book that can be applied to the business environment and new product development teams is the idea of weak link theory.  The authors show that teams that invest too much of their limited payroll in superstar players without having adequate supporting players do not perform as well as teams with more balanced skill levels.  The book states that championships are won by the role players who are often overlooked.  Likewise, when constructing a team or an organization in business, it’s important to remember that you will require contributions from all individuals and that performance can be greatly limited by one or two weak links in the structure. 





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