May 15 Webcast: A Look Under the Hood of Outstanding Corporate Innovators

May 15, 1:00 pm CDT

Presented by:

Sally E. Kay, Chair, PDMA OCI Selection Committee

Thomas P. Hustad, Professor Emeritus of Marketing, Kelley School of Business, Indiana University

Suzanne Thompson, Vice President, Global Stewardship & Innovation, The Clorox Company

Meredith Baratz, Vice President, Strategic Insight and Innovation, UnitedHealthcare

Moderated by:

Krishna Kalyan, Manager, PricewaterhouseCoopers

Lessons learned from proven successful practitioner companies provide very effective techniques for companies facing challenges in improving their own new product/service development performance. The 47 companies which have won PDMA’s prestigious Outstanding Corporate Innovator Award (OCI) for sustained quantifiable innovation success have provided a valuable set of such lessons. This webcast details the lessons learned and shows how they have changed during the 25 years in which OCI has been awarded.  It will also take a ‘look under the hood’ at the practices that have contributed to the success of  recent OCI Winners.  Presenters Thomas Hustad ( Professor Emeritus of Marketing, Kelly School of Business, Indiana University) and Sally Kay (Principal, Strategic Product Development  and retired Dow Chemical  and GlaxoSmithKline) will lead the webcast. Participants also will have the opportunity to hear directly from executives at several winning firms about they achieved innovation success in the face of the innovation challenges they have faced.  This webcast is based on materials that can be found in Chapter 24 of The PDMA Handbook of New Product Development, 3^rd Edition.

Join us and Register Today!