June 27 Webcast: Gerry Katz on Voice of the Customer (VOC)

Hijacked Again! Three Trends in the Field of Voice of the Customer - Some Welcome, Some Not

June 27 Webcast
2-3 pm EST

If you weren’t able to attend the April Pittsburgh Chapter Innovation Forum where Gerry Katz presented, be sure to catch this Webcast at the end of the month.

In this highly informative and entertaining webinar, Gerry Katz Executive Vice President of Applied Marketing Science (and product development guru) will lay out three major trends in the field of Voice of Customer (VOC), which he classifies as:

• The Naysayers

• The Stretchers

• The Technovangelists

He’ll then discuss some of the pluses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about the role of Social Media in VOC.

June 20 Webcast: Social Networking

Learn Social Networking from IBM - How to Get the Biggest Payback

June 20 Webcast
2 - 3 pm EST

Can social networking help you build better products or be a better product manager? According to IBM executive and author Ed Brill, the answer is yes. In this webcast, Brill will discuss “Opting In,” lessons in merging product management and social networking from IBM’s use and leadership over the last decade. You will learn how, where, when, and why to participate in online communities, what the payback will be, and how to justify the effort internally.