June 27 Webcast: Gerry Katz on Voice of the Customer (VOC)

Hijacked Again! Three Trends in the Field of Voice of the Customer - Some Welcome, Some Not

June 27 Webcast
2-3 pm EST

If you weren’t able to attend the April Pittsburgh Chapter Innovation Forum where Gerry Katz presented, be sure to catch this Webcast at the end of the month.

In this highly informative and entertaining webinar, Gerry Katz Executive Vice President of Applied Marketing Science (and product development guru) will lay out three major trends in the field of Voice of Customer (VOC), which he classifies as:

• The Naysayers

• The Stretchers

• The Technovangelists

He’ll then discuss some of the pluses and minuses of these trends and what companies can do to take advantage of the benefits and avoid the pitfalls. Finally, Katz will challenge the conventional wisdom about the role of Social Media in VOC.