Strategizing, Roadmapping and Executing the Product Line White Paper Available to Download

Paul O'Conner, an expert in the field of New Product Development and a past PDMA president authored the white paper - Strategizing, Roadmapping and Executing the Product Line - which is available for you to download.  The white paper provides an in-depth exploration of product line strategy and roadmapping.  You'll learn the value of product line strategies, their relationship to product line roadmaps, and techniques for successful planning, execution, and communication.

  

Download the White Paper.

www.pdma.org > PDMA Store > Research & White Papers

 

Leveraging the "Lean Start-up" methodology for adaptable new product development

Faced with constant disruptions, now more than ever companies need to employ effective innovation processes to remain competitive. Harvard Business Review May 2013 - Why the Lean Start-up Changes Everything by Steve Blank looks at how we can apply the "lean start-up" methodology used by many young tech ventures for a more nimble process:

  “Lean Start-up” favors: 

• Experimentation to elaborate planning
• Customer feedback over intuition
• Iterative design over traditional “big design up front” development 

Break with conventional wisdom - writing an upfront plan based on the initial series of untested hypothesizes is a waste of time - in the word of boxer Mike Tyson, “Everybody has a plan until you get punched in the mouth”.

Agile development: a "Get out of the building" approach

• Don't develop in 'stealth mode' instead test hypotheses early and frequently 
• Customer insights drive small adjustments or 'iterations'
• If the customer feedback reveals that you've got it wrong - 'pivot' to new hypotheses 

What do you think about this borrowed approach?