Faced with constant disruptions, now more than ever companies need to employ effective innovation processes to remain competitive. Harvard Business Review May 2013 - Why the Lean Start-up Changes Everything by Steve Blank looks at how we can apply the "lean start-up" methodology used by many young tech ventures for a more nimble process:
“Lean Start-up” favors:
- Experimentation to elaborate planning
- Customer feedback over intuition
- Iterative design over traditional “big design up front” development
Break with conventional wisdom - writing an upfront plan based on
the initial series of untested hypothesizes is a waste of time - in the word of boxer Mike Tyson, “Everybody has a plan until you get
punched in the mouth”.
Agile development: a "Get out of the building" approach
- Don't develop in 'stealth mode' instead test hypotheses early and frequently
- Customer insights drive small adjustments or 'iterations'
- If the customer feedback reveals that you've got it wrong - 'pivot' to new hypotheses
What do you think about this borrowed approach?
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