The Power of Adjacency: Growth Strategies In Your Backyard
Presented by: J. Mark Carr, Managing Partner, South Street Strategy Group
June 3, 2014
Shadyside Courtyard Marriott
* Register Early. Seating is Limited! *
Identifying and exploiting new opportunities for growth is a constant point of tension for companies. Yet in this never ending quest for growth, many business strategists fail to see the opportunities that are right in their backyards – customer or capability adjacencies that are very natural extensions of their current strategies. An adjacency-based approach to growth has the benefit of leveraging business assets that already exist, but it does come with risks. For example, strategies that are too far afield from your core offerings – and thus with weak linkages – are likely to fail.
During this presentation, you will hear best practices in embedding an innovation culture into an organization through a structured approach of defining, scoping and exploiting adjacencies that can build a long-term pipeline of opportunities for growth. You will walk away from this session being able to:
- Apply several methods for leveraging adjacencies in your own organization
- Understand how to evaluate and prioritize the best adjacencies for growth
- Identify the key issues required to succeed with adjacencies and the risks to watch out for
- Learn from case studies that demonstrate how a successful adjacency strategy can be developed and implemented
Schedule of Events
4:00 - 5:00 p.m. Registration Open and Networking
5:00 - 6:30 p.m. Presentation and QA
Registration Fees
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Advanced Registration
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On-Site Registration
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Members
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$25
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$30
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Non-members
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$40
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$45
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Students
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$10
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$15
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Parking
Valet parking at Shadyside Courtyard Marriott is $7 (regularly $17)
Meter parking is also available on a nearby street
About the Speaker
J. Mark Carr, Managing Partner, South Street Strategy Group
Mark works with clients to dramatically improve their business results through the development and implementation of innovative and effective business and marketing strategies. Mark’s specialty is helping companies develop go-to-market strategies for the launch of a new product, service or business unit as well as for entering new market segments. His recent project work has spanned the full spectrum of strategic business and marketing issues including brand activation, marketing performance improvement, and loyalty.
He has over 15 years of management and consulting experience in the high tech, wireless, consumer products and publishing industries, including work with large organizations such as XM Satellite Radio, Merck Medco, Nextel, Verisign, Marriott International, Nextel International, and Banknorth as well as a host of mid-sized and entrepreneurial ventures.
Mark has served on both sides of the management equation, working as a strategy consultant as well as a senior executive at a number of firms. Prior to joining South Street Strategy Group, Mark spent nine years as a partner at the marketing strategy firm CMG Partners. Positions prior to CMG included: President and CEO of WriteRead; Director of Business Development and Product Management at SilverPlatter Information; and Senior Consultant with Nextera Business Solutions, formerly Symmetrix.
His first career was as a business journalist and editor, and he continues to write and speak regularly on a variety of topics related to business and marketing strategy. He is currently an adjunct professor in Babson University’s MBA Program and Executive Program. Mark writes and speaks regularly on a variety of topics related to business and marketing strategy.
Mark’s bylines include articles in top business, marketing and trade publications including Marketing Management, Sales and Marketing Management, Marketing Magnified, MarketingProfs.com, Financial Times (of London), CFO Magazine, PR News, Management Consultant International and the Journal of Business Strategy.
He also speaks regularly on a variety of topics related to business and marketing strategy to groups such as the Marketing RoundTable (GSU), The Marketing Research Event (TMRE), Front End of Innovation, American Marketing Association, Business Marketing Association, and the Sales and Marketing Executives International.
