(WEBCAST) Successful Innovations: How Companies are Creatively Meeting the Need for Growth with New Products

September 26, 2013 - Webcast | 2:00pm - 3:00pm EST

Successful Innovations: How Companies are Creatively Meeting the Need for Growth with New Products

Join Susan Ward from ITECS Innovative Consulting where you will learn: tools that will help predict disruptions, identify adjacencies and develop a more robust innovation portfolio; processes for improving speed to market and getting more ideas from concept to commercialization; and best practices for showing the value of the innovative initiative and ensuring that innovation is practiced across all functional units of the business.

Connect with us on Twitter @PDMApittsburgh

Tweets by @PDMAPittsburgh

#PDMApittsburgh #InnovatePittsburgh  

New White Paper on the Strategic Side of Marketing - Dr. Ken Saban, Duquesne University

For marketers to capture the attention of CEOs, they must look beyond the tactical four Ps and become more involved in strategic initiatives. 

For example, they must help companies shift from being sales-driven to market-driven. This requires:   

1) having the vision and environment to generate breakthrough ideas; and

2) maintaining the capital, fortitude, and risk tolerance to persevere and give the radical idea a fair chance to succeed; and 

3) finding under-served markets, developing radically new value propositions, and creating new delivery mechanisms.

While traditional textbooks focus on the “tactical” side (four P’s) of marketing, they often overlook the “strategic” side of marketing. This leaves students thinking that marketing is all about tactics like running promotional events or sales contests. In reality, Marketing Management in the 21st Century is by far more strategic in nature. This White Paper speaks to both sides of marketing management.

For more information contact Dr. Ken Saban, Duquesne University

 

 

How strategic is your intellectual property?

Commentary from Jeff Thompson - PDMA Chapter President 

We recently retained IP Capital Group out of Vermont to help us put some meat around this for one of our major innovation programs.   Early this week I saw a preview of the output and the strategy suggestions – wow does this look like money well spent!

It was a bit of a project and took some engagement of our teams to get all the right data to IPCapital but it is clear this is opening our eyes and helping us focus better on opportunities and issues.   I’m definitely seeing the IP strategy issues more clearly even with the preliminary work.

To help team members prepare for the discussion I sent a few of the early slides to the team; I had one of our VP’s respond already speaking about how effective the work was in helping surface issues and opportunity – a great start!

Registration is open for the upcoming May 16th Innovation Forum featuring Jeff Thompson on   

Intentional Insight - McKesson's Process for Innovation